Adam Schafer How the Coronavirus Will Change the Fitness Industry

Adam Schafer How the Coronavirus Will Change the Fitness Industry

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Well friends, it seems Quarantimes™ may finally be coming to an end.

Gyms here in Virginia are starting to re-open and other parts of the country are either already open or not far off from beginning the process.

Unless there’s a seismic shift in new cases of the virus, we’re on an upward trajectory towards some form of normalcy. 

The real question now is how will the fitness industry adapt to our new reality?

Coronavirus isn’t miraculously vanished, of course, and it’s going to leave a lasting impact. Some businesses that couldn’t stay afloat have closed their doors permanently, and even corporate giants like Starbucks just announced they’re closing 400 stores in the US as a result of decreased sales due to the pandemic.

So how will gyms fare? And what effects will this have on the other areas of the fitness industry? If you’re a coach or personal trainer, is it time to pivot to a new career path? 

To help make some Nostradamus-Esque predictions, I invited Adam Schafer on the podcast.

If you’re not familiar with Adam, he’s a host of Mind Pump, one of the biggest health and fitness podcasts, which garners over 1 millions listens every month. He’s also a coach who’s worked with over 1,000 people, and taught other coaches how to be better leaders and sell their services. So, Adam knows a thing or two about business and recognizing trends in the industry.

In fact, that’s one reason why I started advertising Legion supplements on the Mind Pump podcast.

Anyhoo, in this episode, Adam and I talk about …

  • The joys of texting
  • “Micro-influencers” and podcast advertising
  • How coronavirus will affect the fitness space including commercial gyms, home workout equipment, and country clubs
  • Why the fitness industry isn’t likely to disappear and will continue to grow
  • And more …

So, if you want to hear our thoughts on where the fitness industry is headed, get out your crystal ball and hit play!

Oh and if you like this episode and want to get notified when a new one goes live, head on over to Spotify, iTunes, Stitcher, YouTube, Soundcloud, or Google Play and subscribe.

Lastly, if you want to support the show, please drop a quick review of it over on iTunes. It really helps!

Time Stamps:

4:24 – Adam and Mike’s thoughts on texting 

7:27 – Mike’s thoughts on Mind Pump’s coaching program 

8:37 – Adam’s thoughts on effective advertising

22:33 – What is the future of fitness after COVID-19?

1:11:51 – How do you think COVID-19 is going to affect the macro trend?

Mentioned on the show: 

Legion VIP One-on-One Coaching

What did you think of this episode? Have anything else to share? Let me know in the comments below!

Mike Matthews is a bestselling fitness author of Bigger Leaner Stronger, Thinner Leaner Stronger, and The Shredded Chef, as well the founder of Legion Athletics.

His simple and science-based approach to building muscle, losing fat, and getting healthy has sold over a million books and helped thousands of people build their best bodies ever, and his work has been featured in many popular outlets including Esquire, Men’s Health, Elle, Women’s Health, Muscle & Strength, and more, as well as on FOX and ABC.

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