If you’re an outdoorsy sort of person, you probably know Patagonia as a purveyor of high-end, environmentally conscious activewear. But what you may not know is that Patagonia has extended its “rescue the planet” mission into the food sector with Patagonia Provisions—and the world will (hopefully) never be the same.
At any rate, that’s the goal of founder Yvon Chouinard and his Managing Director Birgit Cameron. After years of dealing with agriculture in terms of fabrics and supply chains, it became apparent that, as Cameron notes, “food agriculture is one of the biggest reasons for the climate issues we are facing today.” So it became imperative to “tackle the food side of things, to go beyond our mission of building the best product and causing the least amount of harm” to an even greater goal. “We’re in business to save our whole planet, and every single choice you make really has to come from that place.”